SALITOS ignites the tornado

SALITOS stands for pure party and electrifying escalation. Now, the premium lifestyle beer is taking the next tornado to Germany’s nightclubs with a major promotional campaign. The 55-date SALITOS Tornado Tour will also tempt clubbers with an exclusive Rolex competition. Tornado king Ron Bielecki will also be performing at some of the events.

Strong marketing tools, exclusive competitions and the nation’s favourite Tornado king – the SALITOS Tornado Tour is full of highlights not to be missed! Every SALITOS purchased at the events will receive a raffle ticket that could win anything from a beanbag or SUP board to a clubbing holiday. The competition will also be extended on social media, culminating in a prize draw for an incredible main prize at the end of the tour: a ROLEX Submariner worth €10,000.

And as a special highlight, rule breaker and influencer Ron Bielecki will take to the stage to perform at some of the events. As the face of the Tornado trend, he is a strong pulling force for the young target group. At his appearances, activation signage with some of Ron’s trademark sayings will be handed out along with a free round of SALITOS. Madness guaranteed!

The tour offers plenty of content for social media, including a countdown display, individual trailers, story games for Instagram and all other types of announcements for the event organisers’ social media channels and websites. The SALITOS Tornado Tour will take place from November 2022 to at least April 2023, and is guaranteed to cause numerous tornadoes across Germany.